4 May 2023

Staffords O’Driscoll’s Irish Whiskey

Our client Stafford Bonded and O'Driscoll's Irish Whiskey successfully closed a funding round for its new whiskey, setting the start-up's value at €5 million. Among the investors in the whiskey are Irish rugby stars Rob Kearney and Tadhg Furlong, along with chef Gemma Stafford, who has 2.7 million followers on YouTube, and several angel investors.

O'Driscoll's Irish Whiskey has already sold 10,000 cases out of a target of 30,000 for this year. “There is already pretty exceptional demand,” Stafford Jr said in the The Currency article linked below.. “We are particularly targeting the United States and Africa. In Africa the value proposition is exciting, and Jameson has an almost monopoly there. People want to try something new and different.”

It's clear that O'Driscoll's Irish Whiskey is not just another name in the industry. With strategic targeting and an innovative approach, they are redefining the whiskey landscape.

Congratulations to Stafford Bonded and the entire team at O'Driscoll's. Their progress in the market is noteworthy, and we look forward to seeing what the future holds for this venture.